Our Story. Our Dream
Out of the buzzing city of New York, Avenue Chic was born. Christine Atrach, jewelry designer and buyer, created the brand in 2010 out of her passion and love for Jewelry. Coming from a family of prominent Haute Couture designers helped her take the business to the next level. In 2017, Avenue Chic expanded to Dubai.
With a careful hand picked selection from designers around the globe, alongside Christine’s own elegant pieces, the collection aims at showcasing the highest quality creations to cater to a wide range of tastes and budgets. Avenue Chic jewelry collection is worn and loved by many celebrities such as Jennifer Lopez, Halle Berry, Rhianna, Lady Gaga, Drew Barrymore, Angela Bassett, Queen Latifah, Hillary Swift, among many others.